4 Basic Tips on How to Improve SEO in 2018

With regard to SEO, most people associate it with keywords and try to spend a lot of time, perfecting their keywords. In case, you have wasted time on keyword optimization, yielding no results, you must consider some other aspects of SEO.

Keep in mind that rating of search engine algorithms depend on relevance of keywords in meta data and on pages. But they also weigh other information like time spent by visitors to your site, nature of outbound and inbound links, pages viewed, bounce rate and more.

To enhance ranking of your website, you require visitors to stay on your site and interact with content. Implement this by improving user experience and usability on your website. You can take help of professional SEO services india. Here are a few tips to improve your SEO:

  • Offer useful, high quality content

Your SEO ranking may depend on amount of time visitors spend on your website. It has been noticed that visitors stay on your website for a longer period of time when you offer useful content. As per research, content amounting from two thousand to two thousand five hundred will rank top most in search engine results.

It is true that irrelevant content will not attract visitors however long it is. But longer content does provide greater value such as more keywords, addition of outbound links and encouragement of people to spend more time at your site (dwell rate). High quality content is one among most crucial SEO practices.

  • Enhance speed of loading

Users may exit your website if pages don’t load quickly- waiting for even 5 seconds for loading of page will damage dwell rate. Pages which do not open immediately raise your bounce rate which reduces number of pages viewed by people.  This can hurt your SEO ranking.

You can undertake some steps to improve loading time like using plug-ins for caching to ensure that code is clean and streamlined. Take care to make redirects to minimum and ensure all images are rightly optimized to lower file size and enhance speed of load.

Ensure that you use high quality, good images: as per research, quality images can raise conversion rates. Take care to optimize images to encourage trust, create empathy and provide a superior experience for the visitor. In fact search engines like Google and Bing consider page-loading speed to rank websites.

  • How to optimize images

Apart from file format and image sizing, you can take other steps to make sure images used by you are beneficial to you with regard to SEO. By this, you will reveal to search engines that your content is relevant to them. You can use keywords for filename of image, alt tag, caption and description.

  • Tags for header

Generally, visitors on the net do not like to read big blocks of text. Therefore, you must format your content to be an enjoyable experience. Readers will desire to spend time reading content and return for more. This will indicate relevance of your site to search engines.

By making use of proper header tags, you can break up content shared into sections which makes it easier to read your information. Nobody will attempt to read the content you wrote when you make it tough to understand.

It is a must to include keywords in header tag; they are subject to heavier rating by search engines. Include relevant terms in tags of your reader to improve SEO rating.

These are 4 main tips for improving your SEO efforts.

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Author: Sandeepa

I am an avid reader and my passion is to read and write articles. I try to hone up my skills with writing more and more articles and blogs for Digital marketing update.

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