Five Internet Marketing Trends to Follow In 2018

If you want to drive revenue and ensure more visibility, then you need marketing and sales plans in 2018 that leverage internet marketing at its optimum capacity. Dished out here are five awesome trends that will sure draw your attention towards them. Any business going to take the best advantage of these trends will have an edge over their competitors in the year to come. So, here are the five major trends that will not just get you started but will also help make the coming year more profitable for your business.

  1. Attracting and engaging prospects get easy with content marketing

Content marketing is not a new concept; it’s an evolving concept. Businesses, whether small or big, are no more confined to blogging alone. They have happily taken to other evolving strategies such as ebooks, infographics, etc. You need not do all of that to be at the forefront, but you should definitely try to offer value to your customers through the content you post. There is no one who doesn’t want to learn new things or be educated. They seek answers to various questions. They seek information about the things they do so that they can be done better. If you want the attention of such people, you will have to fulfil their needs with content. And if you are able to hold their attention by providing good content on a consistent basis then you can make repeat business by earning their loyalty.

  1. Domination of videos

If you are not on Facebook live yet, it’s high time you were on it. The studies, done by Facebook, claim that people are more likely to comment on live video posts than on routine posts. However, in case Facebook live doesn’t suit your business, make it a point to, at least,include videos for better engagement. On an average, 45% of people watch more than an hour of videos on Facebook and YouTube each week. Considering the fact that there are more than 2 billion Facebook users in the world that are active, you cannot underestimate the power of videos as a marketing tool, especially when they are on Facebook.

  1. Reaching your aspects will become a breeze with Facebook ads

Facebook ads have become glaringly sophisticated over the years. Even small marketers can leverage them for gaining profit in their business. Facebook is so popular that you know for sure it has a massive audience. If you are not registered with Facebook, you are probably leaving out a big slice of the pie. Without Facebook presence you won’t be able to compete with your rivals who are already reaping benefits from being on this popular social media platform.  And because the cost-per-click on Facebook is somewhere around $1.72, it will not burn big holes in your pocket. So, with Facebook ads, you are going to reach your prospects exactly where they love to spend their time the most.

  1. Drive engagement with influencers and Instagram

The best social channel, when it comes to persistent engagement is Instagram. A study done by Yopto confirms this. Instagram’s engagement rate is 45% higher than Facebook and 40% higher than twitter. Another amazing thing to pay attention to is that the influencers on Instagram are extremely powerful. Influencers are those people who have a lot of followers and receive massive engagement from fans. Tapping into these influencers is a good idea and the money you will have to spend is also low.

  1. The importance of building a responsive website

Starting from how customers look for products to how they buy them- everything has changed with the advent of various digital devices. Almost 2/3 of the population in the world is using mobile devices. And today, people love to browse through internet on their mobile devices than on their desktop. And that is the reason why you should optimize your website for a mobile experience. If you fail to provide a great mobile experience to your customers they might turn to other businesses having mobile-ready websites.

Cash on these trends to have an edge over your competitors

Online competition is not a choice anymore; it’s a must if you want to get ahead and survive the business ecosystem. A full proof digital marketing strategy- whether you devise it yourself or get it created by some internet marketing company India,is imperative if you want to do great business.

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Author: Sandeepa

I am an avid reader and my passion is to read and write articles. I try to hone up my skills with writing more and more articles and blogs for Digital marketing update.

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