Five Digital Marketing Trends to Watch Out For in 2018

The world of digital marketing is constantly changing. What worked yesterday may not be of any value today, and what is of immense value today might be useless tomorrow. The most interesting part is that these changes are taking place pretty fast, faster than you can comfortably match pace with. And that is probably the reason why any best internet marketing company in India tries to keep itself updated with the recent developments in the field of digital marketing. Below you find some of the most important digital marketing trends to watch out for in 2018. Check out-

  1. With each passing day, the complexity of marketing techniques and more specifically, digital marketing techniques is increasing. And that is why you need to go a little off routine. Sticking to traditional ways of making customers buy your product won’t do your business much good.Different people have different personas. And that is why different ads and business messages appeal to different kinds of customers. In fact, every customer follows a different buying journey. And that is why it is of the utmost importance that techniques, such as customer journey mapping, are used to figure what kind of communications is suitable for different personas. As a matter of fact, communications and experiences suited to different touch points of a customer journey are different.

  1. Since the point of contact between your business and a customer is your website, you should try to make it as efficient and glitch free as possible. But it’s not efficiency alone that makes a website good, sometimes making it personalised for your customers is more important. Customisation of websites to give your customers an individualised user experience is crucial. Today, the use of artificial intelligence to make websites personalised is pretty widespread.

  2. By incorporating social messaging apps into communication, you are going to witness great customer engagement. This needs no telling how popular social messaging apps are these days. According to a survey, about 61% of mobile users use Facebook messenger to communicate with others, and about 50% use Whatsapp. Snapchat, on the other hand, has a reach of 28%. Now, can you ignore such a huge mobile audience by not incorporating social messaging apps into your communications strategies? Probably not!

  3. The use of videos in the marketing process may be considered indispensable in the present-day context. The popularity of YouTube needs no highlighting here. Everyone knows how popular YouTube is. If you are not using your campaign as a pre-roll ad on YouTube, and not putting explainer ads on your website, then you sure are going to miss out on a huge chunk of audience who love to receive messages in the form of videos.

  4. Incorporate your content marketing activities with search marketing. This will definitely boost your business.

Aren’t these some really amazing digital marketing trends to dope on? Well yes! Hence, if you own a business, then make sure you use these trends to offer a boost to it. These trends are making the entire digital marketing fraternity go crazy over them.

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Author: Sandeepa

I am an avid reader and my passion is to read and write articles. I try to hone up my skills with writing more and more articles and blogs for Digital marketing update.

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