Outsourcing Technologies – PPC Methodology

  • Monthly Plan Starting from

  • Monthly Plan Starting from
    Special Price $249 = $199(USD)/(Rs 10,000) To know more: Contact Us
  • Phase 1: Pre-Analysis Work

  • Current Campaign Analysis (if required)

  • Website Landing Page Analysis and Recommendations

  • Competitor Analysis Report

  • Theme Based Keyword Research & Brainstorming

  • Cost & Traffic Estimation for Campaigns According to Targeted Locations

  • Phase 2: Campaign Setup

  • Setting up structured campaigns based on the Products/Services of the website

  • Dividing the budget across each campaign depending on the priority

  • Search, display & shopping campaigns network settings

  • Bidding & Budgeting Settings for all campaigns

  • Conversion set up for the campaigns for tracking the performance

  • Creating Compelling & Keyword-Rich Text Ad Copies

  • Creating attractive & Keyword-rich image Ad copies

  • Testing variations of dynamic ad copies along With static ad copies

  • Refining keywords & removing duplicacy among ad groups for already active campaigns

  • Adding sitelink, location, review, social, call, callout ad extensions in the campaigns

  • Addition of negative keywords at campaign & ad group levels

  • Maintaining high quality scores for keywords

  • Testing & using variations of keyword match types

  • Scheduling Campaigns according to the client requirements and optimization of bids

  • Phase 3: On-Going Campaign Maintenance

  • Frequent updates in active keywords based on performance

  • Timely updates in Ad texts

  • Continually removing irrelevant visits by checking search terms

  • Maintaining CPC bids for keywords

  • Continually working for achieving higher conversion rates

  • Maintaining higher Ad positions

  • Timely Generation of Keyword/Placement Performance reports

  • Ad Copy Performance report generation to optimize Ad copies

  • Generating search query performance reports

  • Generating performance reports at campaign & Ad group level

  • Optimizing the campaigns bids and Ads for mobile

  • Adding and setting up of remarketing as per client requirements/website

  • Optimizing Ad extensions as per client requirements

  • Optimization of mobile bids

  • Analysing dimensions, user locations and ‘Day of the Week’ reports for Optimization

  • Adding and Checking Placements, Topics and Audiences

  • Reporting

  • Initial Analysis Report (Proposal)

  • Campaign Performance Analysis Report

  • On-going Optimization tasks (Monthly Report)