You may have done your keyword research and know your target audience well enough, but what’s the use if search engine results don’t show your website at the top?
Your SEO tactics need to accommodate the ever-changing algorithms introduced by Google with every update. You can no longer rely on publishing keyword-dense, generic content, not when search engines are repeatedly rewarding sites that post high-quality material consistently.
So, what can you do if you want to achieve a higher ranking for your website?
In 2022, content is the core pillar of SEO, and without having a solid strategy for your content, your SEO campaign won’t be complete. You need high-quality, optimised content that people can easily find, read, and share with others. And if you don’t know how to do it as effectively as you want, here are three tips that can come in handy. Keep reading!
Tip #1 – Focus on the Quality of Your Content
As mentioned above, generic content will not make the cut anymore. You need to add value to the life of your readers, and in order to do that, you must think and look at things from their perspective.
Put yourself in the shoes of your readers and create content that validates them. Humans respond to stories and narratives amazingly well, and the good news is that Google does the same.
Hence, you need to be clear with the ‘why’ and ‘who’ before creating your content. And based on that, you can personalise your posts by writing stories. You also need to ensure that your content is user-friendly and easily readable.
When you create people-first content for your website, you ensure that you abide by Google’s narrative of good content. It is possibly the best approach you can take to keep your content strategy protected even when Google introduces newer updates.
Tip #2 –Implement Topic Clustering
Topic clustering essentially means including all the information and questions surrounding one topic in one content. Hence, when you think of creating content for SEO, you need to start focusing on topics instead of keywords.
No doubt keywords are incredibly important, but when you have the topic in place with all the potential information, it won’t be difficult to place keywords within the topic cluster.
By implementing topic clusters, you will be able to –
• Future-proof your SEO
• Scale your SEO strategy according to topics
• Add internal links
• Attract backlinks
• Increase conversion
• Improve web engagement
Tip #3 – Offer Subject Matter Expertise
By providing subject matter expertise, you are able to establish yourself as an authority in your niche. Because of this reason, it would be a great idea to have subject matter experts in your team, individuals who have specialised knowledge regarding a particular field or industry.
By having these subject matter experts on board, you will be able to –
• Gain a competitive advantage over other brands
• Establish trust among your readers
• Create unique content
• Develop backlinks more organically
• Improve your E-A-T- score, which is a necessity for YMYL content
With the right content strategy, you will be able to build and maintain a strong and successful brand. When you put a content strategy into practice, make sure you are creating an online experience that is compelling, consistent, and of high-quality.
Keeping these three core elements in mind will help you establish a long-term relationship with your customers, enabling you to grow your online visibility. The process can be slightly more complicated than you’d expect. In that case, don’t shy away from reaching out to experts for SEO services to revamp your content strategy for the better.