Ever since ‘work from home’ became part of the new normal, companies worldwide have taken measures to keep up with the demands of the highly competitive digital landscape.
Digital marketing trends are changing fast, and if you want to keep your business aligned with consumer demands, you’ll need the expertise of the best digital marketing company India. Experts can keep a tab on the changing expectations and realities of the market to design strategies that work in your company’s favour.
Want to find out what digital marketing trends you can expect in 2022? Keep reading to find out!
Websites Must Keep Up with the Latest UX Design Trends
UX has gained quite the spotlight during the pandemic, so much so that it’s a direct ranking factor for Google. As more people are shopping from the comforts of their homes, the user experience will play an immense role in influencing your sales.
It is high time you consider using some of the best practices of UX design for your applications. Here are a few things to keep in mind –
You are bound to need a smooth mobile and web design to provide a better customer experience whenever somebody wants to buy your products or services.
Websites Must Be Optimised for Search Intent
If you wish to enhance your brand visibility, attract potential customers, and make more sales, you need to optimize your website according to search intent.
Customers will find your website when looking for a solution to an issue to specifically searching for a service or product. When you optimise for search intent – the reason users are searching online – you can offer relevant solutions to these users by developing content that specifically targets them. By teaming up with an SEM company India, you will be able to boost your awareness, drive more conversions, remain more relevant, and retain customers in the long-run.
Chatbot Technology Is Here to Stay
Chatbots will continue to be an integral part of digital marketing strategies in 2022. Research suggests that around 82% of customers are looking for immediate response whenever they have a query, and luckily, chatbots cab provide it to them.
As an AI-based technology, chatbots communicate with customers using instant messaging. You will need them as a modern-day digital marketing platform compared to general contact forms because of their conversational tone, making it easier to connect with customers.
When it comes to providing customer service in 2022, you will need them. Their 24-hour service and instant inquiry responses make it easy for customers to get in touch during busy times or outside office hours.
Personal Connection with Customers Is Necessary
Since the 2020 coronavirus outbreak, customers are craving interaction and connection more than ever. The key to creating human connection is authenticity.
With people unable to spend time with family, friends, and colleagues, people are turning towards brands and businesses that take a human-centric approach to bridge the gap.
A Global Marketing Trends report suggested that around 70% of people encouraged digital innovations that allowed them to deepen their relationships with people at this difficult time. As a result, brands are focusing their efforts on sending out an authentic brand message by making it more relatable and humane.
Closing Thoughts
There you go – our top four predictions of digital marketing trends that are to follow in 2022.
In simple words, every business needs to change in order to grow. As the digital landscape is highly dynamic, embracing the newer tools and technologies is the only way forward.
