Top Goals and Strategies for SEO In 2019

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Top Goals and Strategies for SEO In 2019

Most companies are worried about what milestones they need to reach in 2019. SEO professionals need to chart the path towards such goals as a basic effort for the New Year. Thus, there is a need to an hire SEO Company in the USA.

 The following is a framework for setting SEO goals and creating a plan to achieve them:

•    Gauge or compute targets: Where must you be?
•    Setting SEO benchmarks: where are you now?
•    Creating an action plan: How to get there?

Measuring Targets

The complete marketing team must be able to provide the answer for- “What does success look like in 3/ 6/ 12 months? What are the targets – revenue growth from new customers, expansion of existing customer account, retention, etc.? Knowledge of such targets must not be restricted to only top management but your entire team must be on board with your marketing plan targets as recommended by SEO expert from India.

Revenue targets are the most common kind of goal, which marketing departments are entrusted with for completing. Revenue figures may also be translated into a number of new customers you are required to bring in monthly, on basis of average order size. After determining a number of new customers needed, you can calculate backwards on a number of SQLs, opportunities, leads and website visitors to achieve your goals. These are all determined by conversion rates. Conversion rates may be garnered by your CRM or marketing automation platform.

Setting Benchmarks

At this stage, you may have a clear understanding of a number of leads, opportunities, visitors and customers needed by your website to fulfil complete marketing goal. The question is- what percentage of this goal is SEO responsible for?

Your capacity to hit your goals may be measured by this series of benchmarks, which define the position of your brand today. It involves the following aspects:

•    Share of Voice (SOV) of SEO:

SOV helps you understand how well your brand ranks on basis of a fixed set of keywords or topics. But the question is- for what percentage of the latter does your brand rank on the first page of Google search?

Such an exercise provides a competitive benchmark from both indirect and direct SEO competitors. It helps you understand the type of formats of content which are ranking well for your target keywords and reveals new channels for content distribution for reaching customers.

•    Benchmark for competitive ranking:

The next step is to put all the keywords which you and your direct competitors are ranking for within the search process.

•    Channel-based opportunities, leads and traffic

Understand how organic traffic performs in comparison to referral, paid and other sources. Extract this benchmark to identify total growth from the previous year to the current year. This benchmark reveals the potential you have for scaling into next year, on the assumption that you don’t change your marketing program.

•    Conversion rates

Evaluate how effectively your marketing team transforms visitors into leads and leads to customers. Extract these conversion rates by the channel to identify the overall quality of leads and visitors.

Developing an Action Plan

There are just 6 levers, which you can use to reach SEO targets. They are:

•    Enhance traffic volume
•    Enhance the quality of traffic
•    Raise lead volume
•    Enhance lead quality
•    Enhance customer volume
•    Improve average order size and quality of customers

This is a simplified picture, and you can break it down to further sub-levers. But by distilling down your action plan, you can put priorities for your marketing budget and avoid the feeling of trying to move all 6 levers simultaneously.

The next step is to expand your SEO footprint by content creation or optimization focused on non-ranking topics, identified through competitive ranking analysis. Lastly, competitive pressures and technical issues can result in SEO damage over time. You must put a priority on dealing with critical errors in your yearly SEO plan. To battle competitive pressures, conduct SOV analysis every quarter of the year, to identify competitors, who are increasingly boosting their organic presence.

In sum, the most crucial factors, which are going to impact goal setting, are your timeline, budget and resources.

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