PPC Portfolio

Performance Unleashed: Stories of PPC Excellence
portfolio main img

Our Work

Innovation and collaboration with the team can be a powerful combination to transform your business in numerous ways. With the right tools and mindset, you can leverage technology to improve your operations, streamline your processes, and enhance your customer experience. By leveraging these tools, we have fostered a culture of collaboration and innovation. A quick sneak peek of some of our work:

PPC Case Studies

Pioneering growth through the power of innovation and collaboration.

Green Lotus Saksham Logo

Green lotus

Green Lotus Saksham creates a perfect combination of luxury apartments in Zirakpur. Nestled amidst greenery, this green residential project provides a completely different living experience that promotes environmental sustainability.

Challenge

  • Selection of high intent keywords
  • High CPC
  • Getting non-qualified leads

What We Did

  • Integrate Ads Account with CRM: We connect our advertising account with our CRM system to leverage data for more effective ad optimization.This integration allows us to analyze customer interactions and refine our targeting strategies.
  • Regular STN & STA: We consistently perform STN and STA to evaluate and enhance ad performance. These practices help us identify areas for improvement and reduce our CPC.
  • Utilize CPM for Qualified Leads: By referring to CPM metrics, we focus on reaching a broader audience while targeting qualified leads. This approach helps in improving the quality of leads and increasing overall ad effectiveness.
green lotus
Shushma Logo

Sushma

SUSHMA Buildtech Limited is a leading Real Estate development company in Punjab, offering credibility, transparency, and quality to customers. Dynamic and rapidly growing,. Project offers – 2,3 & 4 Bhk Residential Apartments

Challenge

  • Brand awareness
  • Promote events on social media
  • High CPC

What We Did

  • Brand Awareness: To boost brand visibility, we created eye-catching ads that showcase what makes our brand special. Used a mix of video & display ads to reach more people.
  • Promote Events on Social Media: For event promotion, run targeted social media campaigns. Share engaging content that people will want to spread. Use event-specific hashtags and team up with influencers to get the word out.
  • High CPC: To tackle high cost-per-click, we refined  the targeting to focus on keywords and audiences that are most likely to convert. Improve ad quality, Experiment with different bidding strategies and ad extensions which leads to lower our CPC while keeping ads effective.
sushma ppc
Lice Free Clinic Logo

Lice-Free Clinics

Lice Free Clinics offers professional and effective lice removal services, providing families with a safe, chemical-free solution to lice infestations. With a focus on quick and thorough treatment, Lice Free Clinics uses advanced, FDA-cleared technology to ensure complete removal in just one visit. The clinic’s trained professionals are dedicated to helping you regain peace of mind and a lice-free life.

Challenge

  • Narrow targeting
  • Limited budget

What We Did

  • Audience Expansion: To overcome the limitations of narrow targeting, we expanded the audience by incorporating similar audiences, lookalike audiences, or interest-based targeting. This allowed us to reach a broader but still relevant audience, increasing the potential for conversions without diluting the campaign’s focus.

  • Keyword Expansion: We broadened the range of keywords by including variations, long-tail keywords, and synonyms that align with user intent. This helped in capturing a wider audience while maintaining relevance.

  • Bidding Strategy Optimization: We adopted cost-effective bidding strategies, such as Maximize Conversions or Target CPA (Cost Per Acquisition), to make the most out of the limited budget. These strategies focus on getting the highest possible return on investment by prioritizing conversions.

  • Prioritizing High-Performing Campaigns: By analyzing the performance of different campaigns and ad groups, we allocated more budget to the high-performing ones, ensuring that the limited funds were used where they would have the most impact.

lfc ppc
hiden logo

Hiden Analytical Inc

Hiden Analytical Inc. is a leading manufacturer of scientific instruments for vacuum science, gas analysis, and surface analysis. With decades of expertise, they serve research laboratories and industrial applications worldwide, providing advanced analytical solutions tailored to client needs.

Challenge

  • Low volume of qualified leads from paid ads
  • High average CPC impacting overall ROI
  • Need to boost brand visibility within a niche, highly competitive scientific market

What We Did

  • Precision Targeting: Focused ad spend on high-intent search terms related to specific instruments and industries to attract relevant decision-makers.
  • Cost Management: Implemented keyword bid adjustments, refined targeting geography, and excluded non-converting audiences to control CPC.
  • Brand Awareness Campaigns: Ran display and remarketing campaigns targeting past site visitors, ensuring repeated brand exposure and increasing conversion likelihood.

Results (Last 90 Days vs. Previous 90 Days)

  • Conversions: 10 (+1)
  • Impressions: 68.9K (+9.49K)
  • Avg. CPC: $11.21 (+$0.77)
  • Cost: $33.5K (↓ $539)
projects for portfolio
Arizona Commercial Property

Arizona Commercial Inspections

Arizona Commercial Inspections is a trusted provider of professional property inspection services for commercial real estate buyers, sellers, and investors. They deliver comprehensive, accurate, and timely inspection reports to support informed decision-making in the property market.

Challenge

  • Need to generate high-quality commercial leads
  • Increasing competition in local markets
  • Optimize campaigns for better ROI while managing budget efficiently

What We Did

  • Lead Quality Focus: Narrowed targeting to decision-makers and business owners actively seeking commercial property inspections in Arizona.
  • Competitive Edge Campaigns: Developed ad creatives emphasizing expertise, detailed reports, and timely service delivery to stand out from competitors.
  • Cost Optimization: Improved keyword selection, used negative keywords to filter irrelevant traffic, and implemented smart bidding strategies to maximize conversions at lower CPC.

Results (Last 90 Days)

  • Clicks: 6.67K(700+)
  • Conversions: 209.38(+5)
  • Avg. CPC: $5.25(-0.46)
  • Cost: $35K(+900+)
Ad Campaign
FFD Horizontal Logo

Fulton Family Dental

Fulton Family Dental is a trusted dental care provider, offering a full range of dental services including preventive care, cosmetic dentistry, and restorative treatments. Their focus is on providing a comfortable, family-friendly environment and personalized patient care.

Challenge

  • Low conversion rates from paid ads
  • Need for consistent lead generation
  • High CPC affecting campaign efficiency

What We Did

  • Conversion-Focused Campaigns: Shifted ad targeting to focus on high-intent keywords and local audiences more likely to book appointments. Used clear, service-oriented ad copy with strong CTAs.
  • Lead Generation Optimization: Implemented conversion tracking for appointment bookings and form submissions. Ran targeted local campaigns with special offers to drive inquiries.
  • Reduced CPC: Optimized ad quality score, refined keyword list, and tested different bidding strategies. This resulted in improved ad performance while lowering the average cost-per-click.

Results (Last 90 Days vs. Previous 90 Days)

  • Clicks: 2,453 (+236)
  • Avg. CPC: $3.43 (↓ $0.27)
  • Cost: $8,402.11 (+$216.87)
  • Conversions: 84 (+27.33)
portfolio addition Google ads

PPC for ‘Car Parts Seller in UK’

Achievements:

Taken over their campaign in Feb-2020 and you can see that within 6 months, we have been able to scale up the sales numbers to 987. This has been a big achievement, and the primary goal the client wanted to achieve.

Google Ads:

Campaign Overview

Stats from Google Analytics in terms of Revenue:

ppc

~WE PROVIDE QUALITY SOLUTIONS TO HELP OUR CLIENTS.~

Get A FREE QUOTE NOW Get a Free Quote Now

SOME OF OUR

GREAT CLIENTS

We work with some really amazing businesses and organisations. Here are a few