PPC Portfolio - outsourcing Technologies

Our Work

Innovation and collaboration with the team can be a powerful combination to transform your business in numerous ways. With the right tools and mindset, you can leverage technology to improve your operations, streamline your processes, and enhance your customer experience. By leveraging these tools, we have fostered a culture of collaboration and innovation. A quick sneak peek of some of our work:

PPC Case Studies

Pioneering growth through the power of innovation and collaboration.

Green lotus(https://greenlotussaksham.com/lp/)

Green Lotus Saksham creates a perfect combination of luxury apartments in Zirakpur. Nestled amidst greenery, this green residential project provides a completely different living experience that promotes environmental sustainability.

Challenge

What We Did

Integrate Ads Account with CRM: We connect our advertising account with our CRM system to leverage data for more effective ad optimization.This integration allows us to analyze customer interactions and refine our targeting strategies.
Regular STN & STA: We consistently perform STN and STA to evaluate and enhance ad performance. These practices help us identify areas for improvement and reduce our CPC.
Utilize CPM for Qualified Leads: By referring to CPM metrics, we focus on reaching a broader audience while targeting qualified leads. This approach helps in improving the quality of leads and increasing overall ad effectiveness.

Sushma(www.sushma.co.in)

SUSHMA Buildtech Limited is a leading Real Estate development company in Punjab, offering credibility, transparency, and quality to customers. Dynamic and rapidly growing,. Project offers – 2,3 & 4 Bhk Residential Apartments

Challenge

What We Did

Brand Awareness: To boost brand visibility, we created eye-catching ads that showcase what makes our brand special. Used a mix of video & display ads to reach more people.
Promote Events on Social Media: For event promotion, run targeted social media campaigns. Share engaging content that people will want to spread. Use event-specific hashtags and team up with influencers to get the word out.
High CPC: To tackle high cost-per-click, we refined the targeting to focus on keywords and audiences that are most likely to convert. Improve ad quality, Experiment with different bidding strategies and ad extensions which leads to lower our CPC while keeping ads effective.

Lice-Free Clinics (https://licefreeclinics.com/)

Lice Free Clinics offers professional and effective lice removal services, providing families with a safe, chemical-free solution to lice infestations. With a focus on quick and thorough treatment, Lice Free Clinics uses advanced, FDA-cleared technology to ensure complete removal in just one visit. The clinic’s trained professionals are dedicated to helping you regain peace of mind and a lice-free life.

Challenge

What We Did

Audience Expansion: To overcome the limitations of narrow targeting, we expanded the audience by incorporating similar audiences, lookalike audiences, or interest-based targeting. This allowed us to reach a broader but still relevant audience, increasing the potential for conversions without diluting the campaign’s focus.
Keyword Expansion: We broadened the range of keywords by including variations, long-tail keywords, and synonyms that align with user intent. This helped in capturing a wider audience while maintaining relevance.
Bidding Strategy Optimization: We adopted cost-effective bidding strategies, such as Maximize Conversions or Target CPA (Cost Per Acquisition), to make the most out of the limited budget. These strategies focus on getting the highest possible return on investment by prioritizing conversions.
Prioritizing High-Performing Campaigns: By analyzing the performance of different campaigns and ad groups, we allocated more budget to the high-performing ones, ensuring that the limited funds were used where they would have the most impact.

PPC for ‘Car Parts Seller in UK’

Achievements:

Taken over their campaign in Feb-2020 and you can see that within 6 months, we have been able to scale up the sales numbers to 987. This has been a big achievement, and the primary goal the client wanted to achieve.