Case Study: Fulton Family Dental

A Showcase of Our Work and Results

Client Overview

Fulton Family Dental is a trusted dental care provider, offering a full range of dental services including preventive care, cosmetic dentistry, and restorative treatments. Their focus is on providing a comfortable, family-friendly environment and personalized patient care.

Challenges

  • Low conversion rates from paid ads
  • Need for consistent lead generation
  • High CPC affecting campaign efficiency

What We Did

Conversion-Focused Campaigns
Shifted ad targeting to focus on high-intent keywords and local audiences more likely to book appointments. Used clear, service-oriented ad copy with strong CTAs.
Lead Generation Optimization
Implemented conversion tracking for appointment bookings and form submissions. Ran targeted local campaigns with special offers to drive inquiries.
Reduced CPC
Optimized ad quality score, refined keyword list, and tested different bidding strategies. This resulted in improved ad performance while lowering the average cost-per-click.
google ads insight sreenshot

Results (Last 90 Days vs. Previous 90 Days)

  • Clicks: 2,453 (+236)
  • Avg. CPC: $3.43 (↓ $0.27)
  • Cost: $8,402.11 (+$216.87)
  • Conversions: 84 (+27.33)