Case Study: Hiden Analytical Inc

A Showcase of Our Work and Results
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Client Overview

Hiden Analytical Inc. is a leading manufacturer of scientific instruments for vacuum science, gas analysis, and surface analysis. With decades of expertise, they serve research laboratories and industrial applications worldwide, providing advanced analytical solutions tailored to client needs.

Challenges

  • Low volume of qualified leads from paid ads
  • High average CPC impacting overall ROI
  • Need to boost brand visibility within a niche, highly competitive scientific market
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What We Did

Precision Targeting
Focused ad spend on high-intent search terms related to specific instruments and industries to attract relevant decision-makers.
Cost Management
Implemented keyword bid adjustments, refined targeting geography, and excluded non-converting audiences to control CPC.
Brand Awareness Campaigns
Ran display and remarketing campaigns targeting past site visitors, ensuring repeated brand exposure and increasing conversion likelihood.
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Results (Last 90 Days vs. Previous 90 Days)

  • Conversions: 10 (+1)
  • Impressions: 68.9K (+9.49K)
  • Avg. CPC: $11.21 (+$0.77)
  • Cost: $33.5K (↓ $539)