PPC is a flexible mode of advertising online, as you can set a budget and change it at any time. More importantly, you can reach your ideal audience directly, which is not possible with traditional advertising or digital marketing.
Pay-per-click campaign tracking data can provide valuable insights into user behaviour. Your paid advertising campaigns appear in search results ahead of organic results.
This will help you instantly outperform your competitors and support your search engine optimisation (SEO) efforts.